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Digital Entrepreneur Insights

I write about my real life learnings applying lean product development methodologies. On the way I record my opinionated advices for my future self.

Article

Champion Vs. Decision Maker: Whom to Target in B2B Customer Discovery?

The foundation of customer and product discovery hinges on two fundamental questions: What do we aim to learn, and who can provide us with that knowledge? This is why discovery in the B2B context is often considered more complex. Instead of selling to just one person, you’re dealing with a collective — a company — ensuring your product adds value to the group as a whole. This can lead to decision fatigue for teams embarking on the discovery process as they don’t know who they start with interviewing.

Frederik Vosberg

Jul 3, 20236 min read

Article

Effective Goal-Setting without the Semantical Debate of Outcomes vs. Outputs

Discussions about outcomes and outputs often become very semantical. People may start to argue what the terms output, outcomes, and impact mean and whether a specific goal is an outcome or not. Then a discussion kicks off if we must define an outcome in the first place. Nobody is talking about the actual goals. So we need to shift the discussions to a more goal-oriented perspective.

Frederik Vosberg

Apr 26, 20228 min read

Article

What are good Criteria for Defining Customer Segments?

Defining good customer segments is not easy. And teams can get lost in it. So it is crucial to know what is important in customer segments and what criteria are suitable to define them.

Frederik Vosberg

Feb 23, 20234 min read

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